Blue Parallel’s Top 10 Most Visited Luxury Destinations of 2025

From epic outdoor adventures in Patagonia and cultural immersion in indigenous Panamanian communities, to culinary discoveries in Portugal, private yacht explorations in Greece, and front-row access to UNESCO sites, man-made wonders, and natural phenomena, our travelers explored our favorite destinations with curiosity and intention.

Here, we share our top 10 most visited destinations of 2025. Spanning Latin America, the Mediterranean, and the Polar Regions, these were the destinations our travelers returned to again and again.

1. Argentina

Argentina once again claimed the top spot, captivating travelers with its dramatic landscapes, rich cultural traditions, and world-renowned cuisine. From the cosmopolitan energy of Buenos Aires to the wild, glacial expanses of Patagonia, the country offers extraordinary contrast and depth.

Our travelers ice-trekked across Perito Moreno Glacier, enjoyed private helicopter flights over Iguazú Falls, explored the vineyards of Mendoza with exclusive tastings at top bodegas, and unlocked insider access to Argentina’s artisan heritage through private visits with master silversmiths. In the northwest, Salta revealed striking Andean scenery and Indigenous traditions, while Bariloche blended alpine beauty with refined gastronomy.

If you want to embark on a luxury tour of Argentina in 2026, enjoy our three-part series on things to do in Argentina.

2. Peru

Peru rose to second place in 2025, drawing travelers eager for adventure, history, and meaningful cultural immersion. Anchored by the Sacred Valley and Machu Picchu, our luxury Peru journeys balanced physical exploration with moments of reflection and connection.

Highlights included luxury camping along the Inca Trail, which comes complete with private chefs and showers, exclusive access to the Maras salt ponds, and private meditation ceremonies with renowned shamans. Cusco and the Sacred Valley revealed layers of Incan heritage, while Lima surprised travelers with one of South America’s most exciting culinary scenes.

Explore our bespoke Peru itineraries if you want some inspiration for your 2026 travel plans.

3. Brazil

Brazil remained a perennial favorite, offering extraordinary biodiversity and cultural richness across vastly different landscapes. Iconic destinations like Rio de Janeiro were elevated through private helicopter flights around Christ the Redeemer, while lesser-visited regions delivered unforgettable encounters.

This year, our travelers tracked jaguars in the Pantanal, dove alongside sea turtles in Fernando de Noronha, explored the Amazon with Indigenous guides, and experienced Iguazú Falls from both the Brazilian and Argentine sides by private zodiac. Coastal Bahia added rhythm, history, and Afro-Brazilian culture to the mix.

If this epic destination is on your bucket list for luxury travel in 2026, explore our bespoke Brazil tours and discover the best time to visit each region.

4. Chile

Chile’s dramatic geography, which stretches from desert to glacier, continued to inspire this year. In Patagonia, travelers explored Torres del Paine’s iconic peaks and valleys, while the Atacama Desert offered sunrise excursions across lunar landscapes and stargazing with expert astronomers.

Wine lovers enjoyed private tastings in Chile’s renowned valleys, while Santiago served as a cultural gateway. Farther afield, Easter Island (Rapa Nui) provided rare access to sacred archaeological sites and living Polynesian traditions.

Our luxury Chile tours are perfect for outdoor adventurers, foodies, cultural enthusiasts, animal lovers and so much more. Discover the best time to visit Chile, depending on which region is drawing you in for 2026.

5. Morocco

Morocco climbed the ranks thanks to its sensory richness, layered history, dramatic landscapes, and exceptional cuisine. In Marrakesh, travelers enjoyed private cooking classes and exclusive access to Yves Saint Laurent’s former home, while Fes revealed its ancient medina and master artisans.

Journeys into the Atlas Mountains introduced remote Berber villages and sunset tea ceremonies, while the Sahara Desert captivated with luxury tented camps and private camel treks across golden dunes. Dar Ahlam offered one-of-a-kind, story-driven desert experiences.

Hear what some of our travelers had to say about their time in Morocco, or explore our bespoke luxury tour and get ideas for your Morocco trip.

6. Portugal

Portugal came in as the sixth most popular destination for 2025, thanks to its combined culture, cuisine, and countryside with effortless charm.

Our travelers explored Lisbon and Porto through private, curator-led museum visits and early-access palace tours, while the Douro Valley unfolded through vineyard lunches, river cruises, and hands-on cooking classes at historic quintas.

Standout moments included VIP tastings at Graham’s Port Lodge, rare vintage Ports at secluded estates, and exclusive entry to the University of Coimbra’s historic library.

If you’d like to visit Portugal in 2026, discover the best time of year to visit depending on the region that fascinates you the most. You can also explore our sample itinerary for Lisbon, Porto and the Douro Valley.

7. Spain

Spain continued to enchant our 2025 travelers with its regional diversity.

In Andalusia, we organzied private access to the Alhambra and Mezquita, while Barcelona and Madrid revealed layered histories and vibrant contemporary culture.

The Basque Country delivered unforgettable culinary experiences through private pintxos tours and coastal wine tastings, while biking routes through Ronda’s white villages and hikes along the Camino de Santiago showcased Spain’s natural beauty.

Spain is a fascinating destination every traveler should visit, whether they’re seeking rich culture, delicious cuisine, breathtaking landscapes, or exciting outdoor activities. If you’re planning to visit Spain in 2026, discover the best time of year to travel to our recommended regions.

8. Greece

Greece’s ancient heritage, sun-drenched coastlines, and vibrant island landscapes grabbed the attention of our 2025 travelers.

While Athens served as a living museum, with the Acropolis introducing the foundations of Western civilization, the Cyclades provided a striking contrast with whitewashed villages, crystalline bays, and tavernas tucked along quiet harbors.

Whether traveling by private yacht or staying in luxury accommodations, guests explored picturesque hiking paths in the Peloponnese, discovered traditional mountain villages and Minoan sites in Crete, and relaxed into the Mediterranean’s rhythm.

Our bespoke luxury Greece tours are perfect for vacations between May and September.

9. Ecuador & The Galapagos Islands

Ideal for travel year-round, it’s no wonder this beautiful country made our top 10 destinations of 2025.

Ecuador stands out for its compact diversity. Quito’s historic center reveals a blend of indigenous and colonial influence, while the surrounding cloud forests offer rich biodiversity and guided nature walks.

In the Galápagos Islands, travelers experienced close-up wildlife encounters, volcanic landscapes, and pristine waters. Whether they wanted to explore on their own private yacht or embark on daily adventures from their luxury accommodation, their bespoke itinerary of outdoor activities allowed them to immerse themselves in one of the most extraordinary natural destinations on Earth.

Explore our luxury Ecuador and Galapagos Islands tours and enjoy our tips on how to discover the region in private.

10. Iceland

Rounding out the list of top destinations in 2025 was Iceland, where raw nature and adventure reign. Summer brought the midnight sun, waterfalls, and highland exploration, while winter delivered northern lights, ice caves, and glacier hikes.

From super-jeep expeditions and heli-skiing in the Troll Peninsula to geothermal soaks at the Blue Lagoon and snorkeling between tectonic plates at Silfra, Iceland offered unforgettable experiences for travelers of all ages.

Find inspiration for your luxury Iceland tour by exploring our sample itineraries. We also have guides on seeing the northern lights, the best time to visit, and the most epic outdoor adventures.